DESIGN MIND
the five frictional forces that work on the mind.
Since 2013
Co-creation
Facilitating co-creation of best-in-class products. We at Intellect believe in the concept that good design is at the heart of better business. This belief had led us to establish a center dedicated to Design - which allows us to interrogate a problem or challenge a statement to design a viable solution. 8012 FinTech Design Center, Intellect Design Arena's dedicated design center for Financial Technology, is an exclusive place that facilitates the co-creation of the best-in-class products.
Intellect believes that a four-pronged approach is imperative for good design: Design Mind, Design Space, Design Process, Design Framework
FINTECH 8012 - THE WORLD'S FIRST DESIGN CENTER FOR FINANCIAL INSTITUTIONS
Here, the design process makes for a joyous collaborative experience. But why design in the first place? And what is 8012?
Design Thinking drives deep differentiation. Design creates economic surplus. Design involves rigor of understanding requirements (stated / unstated); observing and clustering patterns; connecting the dots and unearthing blind spots. Design is at the heart of a transformation strategy.
The global financial services industry grapples with increasing complexity. Design makes it possible to attack the 7 dimensions of complexity – Customer Experience, Operations, Performance, Analytics, Risk, Integration and Security. It all comes together in 8012, coordinates for Chennai, India, where the FT Design Center is located.
Spread over a stimulating 30,000 sq. ft. area, the 8012 FT Design Center is divided into 6 exploration-through - enablement zones. AEDE principles (Absorb, Engage, Discover, Enable) are an integral part of the design thinking process and workflow.
Design Thinking will fundamentally improve the lifecycle of finance and commerce, with contextual and business relevance. The 8012 FT Design Center is where you can ignite this spark for your enterprise.